Every year, my sorority hosts an event called Fall Fest to raise money for our philanthropy. There's always tons of food, music, a bags tournament, and even a root beer keg! This year our VP of Public Relations created a flyer to market the event and encourage people to show up and form bags teams. In order to really get the word out, all 84 members of us changed our Facebook profile picture to this flyer. I'm going to critique this flyer using two main questions that you should always ask your business' advertising. Here's what the final product was:
Does it appeal to the eye? This question really focuses on if it will attract people's attention. Key things to include are color choices, images, font style, layout design, etc. If an advertising piece is bland and boring, chances are people will overlook it. You want something that stands out, but in a professional way.
COLOR: As far as color choices, I think this piece is great. The variety of neon really pops out and would grab someone's attention as they were walking by. Neon is a tricky color because it could look childish if it's not used in the right way. But, for this event that's meant to be upbeat and fun, it works.
IMAGES: The dearth of images on this flyer doesn't make a huge impact. It would have been nice to see some Fall related pictures, though.
FONT: Moving on to font, it's interesting. I can tell that the creator was trying to catch people's attention by bolding only selective letters, but it could come off as sloppy. The font itself definitely adds character to the piece since it's not the typical Times Roman.
LAYOUT: One thing I love about this flyer is the layout! It's very 3D and not boring, evenly spaced. By altering the orientation of some boxes, it looks playful yet tasteful. The wooden background looks good because the wooden texture provides a strong contrast against the neon boxes.
INTERN RECOMMENDATIONS: If the title of the event is Fall Fest, then why isn't the theme of the flyer Fall related? The neon colors give it more of a summer feel than anything. When I hear Fall, I'd expect to see leafs, pumpkins, or even some sort of orange/red color scheme, and there's none of that. If you've specified that the event is having a specific theme, make sure to incorporate that in all of your marketing efforts.
Is it polished? By this, I mean have you revised it many times and made sure it's correct? As my literature professor always says, revise, revise, and then revise some more. It's crucial to always double check any kind of work you're publishing. Catching mistakes ahead of time will save you time and money, and also help keep your reputation high.
University of Texas is still trying to live down their "Department of Pubic Affairs"
typo that was distributed on all commencement programs at their graduation
ceremony. Not only was it embarrassing for the college, it also cost them extra
time and money to reprint all of the programs.
Misspellings are always the first thing you should check for before printing. Luckily, this flyer doesn't seem to have any evident mistakes.
Is the information accurate? You don't want your customers showing up on the wrong date. Is that price on your ad missing a zero? Someone is about to get a great deal! Make sure the info is correct and clearly stated so there's no confusion. The only thing confusing on this piece is when it says "the prize for the winning team will be a 50/50 split the pot cash prize". It seems like there's a word missing at the end there, and why is prize said twice? Most people who have been in a tournament before know what the pot is, and since it's a flyer, there's no need for a long explanation.
Overall, I think that this flyer was effective at catching people's attention and getting the word out there. But, like all things, there is room for improvement, including adding more elements that support the Fall theme.
What would you have changed about this flyer?
Be sure to ask yourself both of these questions when producing any kind of advertising. If your business has an event coming up that needs advertising, let hYperstrand Marketing